Christos Sarmaniotis
Professor
Alexander Technological Educational Institute of Thessaloniki
Department of Business Administration (Marketing Programme)
P.O. Box 141, 57400, Sindos, Greece
Tel.: +30 2310013245
E-mail: xsarman@mkt.teithe.gr
Emmanuella Plakoyiannaki
Professor
University of Leeds
Division of International Business Leeds University Business School
Maurice Keyworth Building, University of Leeds, Leeds, LS2 9JT, U.K.
E-mail: E.Plakoyiannaki@leeds.ac.uk