WELCOME TO THE 7th ICCMI, 2019


The Organising Committee of ICCMI is very pleased to announce that the 7th ICCMI is returning to Crete. The Conference will be held in Heraklion, Crete between the 10th and 12th of July 2019.

This year the Conference is co-organised by Leeds University Business School, UK, and the Department of Business Administration of the Alexander Technological Educational Institute of Thessaloniki, Greece.

Professor Emmanuella Plakoyiannaki, Leeds University Business School, UK will serve as Conference Co-Chair alongside Professor Christos Sarmaniotis, the founder of ICCMI.

Following the success of past conferences, ICCMI 2019 aspires to bring together academics and practitioners from all five continents who discuss, argue and engage in knowledge transfer in the field of Marketing and related disciplines.

We invite you to submit your manuscripts and register for, yet, another constructive and memorable ICCMI.

Professor S. Gounaris, a distinguished academic in the field of Marketing, of the University of Strathclyde will serve as the keynote speaker in ICCMI 2019. More information.

What’s New

The 7th ICCMI introduces:

  • a new track on International Business inviting scholars to submit manuscripts that discuss aspects of internationalisation and cross-cultural management.
  • a special panel on “Marketing and Generation wh(Y)? Rethinking Marketplace Changes and Future Trends.” This panel is delivered by millennial generation Marketing scholars who provoke and problematise contemporary marketing phenomena. More information.
  • a special session on Writing for Academic Publications delivered by Professor Emmanuella Plakoyiannaki, Leeds University Business School, UK.


Publication opportunities


All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:

ICCMI 2019 is supported by