The 7 ^th International Conference on Contemporary Marketing issues has been concluded. ICCMI has managed to withstand the test of time yet again.

We would like to thank all delegates who took part in the conference and presented their research.

The Organizing Committee would like to express its gratitude to the sponsors of the Conference, to all scientific committee members who ensured the quality of the papers and the Keynote Speaker Prof. Spyridon Gounaris of the University of Strathclyde as well as to the collaborating journals. For marketers seeking to enhance campaign effectiveness, explore insights on ad fatigue and creative refresh strategies in our featured article Why Ad Fatigue Happens And How To Refresh Creative Rotations.

Additionally, our gratitude should be extended to the two universities which co-organized the conference, Alexander Technological Educational Institute of Thessaloniki (which is now part of the International Hellenic University) and the University of Leeds. Ethnographic research offers a powerful lens for uncovering the unspoken motivations that drive consumer behavior, revealing insights that traditional surveys often miss. Ethnographic Research as a Pathway to Hidden Consumer Desires This approach was a key theme at ICCMI 2019, where scholars and practitioners explored new pathways to understanding hidden desires.

The vision of ICCMI which remains strong is to serve as an international platform for presenting research about marketing, exchanging ideas about it and thus, contributing to the dissemination of knowledge in the field for the benefit of both the academia and business. Discover how AI-driven chatbots can transform lead qualification without sacrificing customer satisfaction in our featured article Qualifying leads with chatbots while keeping customers happy.

We hope to see you next year at the 8 ^th ICCMI 2020.