From a handbag spotted on the arm of a Bondi local to a quietly whispered recommendation between friends in a South Yarra wine bar, social proof quietly steers…
News
How Social Proof Shapes Luxury Brand Perception in Australia
How to Create a Sustainable Marketing Plan That Reduces Environmental Impact
A sustainable marketing plan connects commercial growth with responsible use of resources. It examines how a brand researches customers, develops products,…
Why Personalization at Scale Requires Clean Customer Data
Personalised marketing promises relevance: a useful recommendation, a timely reminder or an offer that reflects what a customer genuinely needs. Yet relevance…
How Brand Communities Turn Customers Into Advocates
A strong brand community gives customers a reason to return that extends beyond price, convenience or habit. It creates a shared space where people exchange…
How to Align Marketing Goals With Sales Funnel Stages
Marketing activity creates value when it moves people towards a useful next step, rather than simply collecting attention. For Australian businesses, that…
Legal considerations for Australian contest and giveaway campaigns
Contest and giveaway promotions can lift brand awareness, grow an email list and give customers a reason to engage with a business. In Australia, however, a…
How to Use Google Trends for Real-Time Campaign Planning
Marketing teams can no longer rely solely on annual reports, quarterly surveys or last year’s content calendar. Search behaviour changes quickly when news…
Why Emotional Branding Beats Rational Appeals in Modern Advertising
For decades, advertising leaned on logic: features, benefits, price comparisons and competitive differentiators filled billboards, TV spots and press ads.…
Gambling Psychology And The Sunk Cost Trap
Gambling combines chance, anticipation, reward, and emotion in a way that can make ordinary decisions feel unusually intense. A player may begin with a clear…
How thought leadership articles nurture B2B leads across Australia
Australian B2B buying committees rarely sign on the strength of a single glossy brochure. Procurement leaders in Sydney and Melbourne now expect the vendors on…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
