Social media gives organizations a public, immediate way to speak with customers, communities, journalists, and professional audiences. Every caption, reply,…
News
Why brand voice matters in social media communication
How to recover abandoned shopping carts with email
An abandoned shopping cart represents a customer who showed meaningful buying intent but left before completing payment. The interruption may have come from…
Using AI to Predict Consumer Trends in Real Time
Consumer behavior can change within hours. A product mention may spread across social networks, a search pattern can signal emerging demand, and a sudden shift…
The psychology behind impulse buying and how to trigger it
Impulse buying is often described as an irrational break from careful decision-making, yet the behavior follows recognizable psychological patterns. A shopper…
How to Create a Successful Referral Program
A referral program turns satisfied customers into an active acquisition channel. Instead of relying entirely on paid advertising, search visibility, or…
Why customer segmentation powers better email marketing
Customer segmentation is crucial for email marketing because subscribers do not share the same needs, preferences, or readiness to buy. A new visitor may need…
Trust Seals and E-Commerce Conversion Rates
Online shoppers make purchase decisions with limited information. They cannot inspect a product in person, meet the seller, or immediately verify whether a…
How to use Instagram Stories for product demos
Instagram Stories give brands a compact format for showing how a product works in real situations. Instead of asking people to read a long description or watch…
Writing headlines that grab attention every time
A headline is often the first and sometimes the only part of a marketing message people notice. It appears in search results, email previews, conference…
The Impact of Influencer Fraud on Campaign ROI
Influencer marketing has become a significant part of the contemporary communications mix. Brands use creators to build awareness, explain products, generate…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
