Social media timing is often treated as a simple scheduling exercise: choose a popular hour, publish consistently and hope the algorithm rewards the post. In…
News
The science behind optimal posting times on Instagram and LinkedIn
How to Turn Long-Form Content Into Multi-Platform Assets
A substantial report, webinar, research paper or conference presentation can support weeks of useful marketing activity. The difficulty is rarely a lack of…
Legal implications of user data collection in mobile apps
Mobile apps have become everyday infrastructure in Australia. People use them to pay for groceries in Melbourne, track trains in Sydney, order dinner in…
Why video testimonials often outperform written reviews
Customer feedback has long influenced purchasing decisions, yet the format of that feedback can change how persuasive it feels. A written review may explain a…
Measuring brand sentiment through social listening tools
Brand sentiment is the emotional direction of public conversation around a business, product or campaign. It gives marketers a view beyond reach and…
The Rise Of Subscription Box Models And Retention Tactics
Subscription boxes have changed the way consumers discover, purchase and replenish products. From skincare and coffee to pet supplies, snacks and children’s…
How To Segment B2B Audiences With Better Data
B2B marketing becomes more effective when organisations replace broad industry labels with a clearer view of who buys, why they buy and when they are ready to…
Building A Seasonal Content Calendar For Australian Consumers
A strong content calendar does more than assign posts to dates. It connects audience needs, commercial priorities and cultural moments so that every article,…
When Celebrity Scandals Reshape Brand Perception
Celebrity endorsement can give a brand instant recognition, emotional warmth and cultural relevance. A familiar face helps audiences remember a product,…
Using Heatmaps and Session Recordings to Improve Website Conversions
Website visitors leave behind useful behavioural signals long before they complete a purchase, submit an enquiry or book an appointment. Heatmaps reveal where…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
