LinkedIn is more than a digital résumé platform. For a business, it can function as a public demonstration of expertise, a relationship-building channel, a…
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How to Build a Strong LinkedIn Presence for Your Business
Using geotargeting to reach local customers
Local customers rarely experience a brand as an abstract audience. They see a nearby store, search for services available in their area, compare prices during…
How shoppable posts are changing social commerce
Social media has evolved from a channel for conversation and brand awareness into a significant retail environment. People now discover products while watching…
How to analyze competitor marketing strategies effectively
Competitor analysis is more than collecting brand names, campaign screenshots, or pricing pages. It is a structured process for understanding how rival…
Why Humor Works and Fails in Advertising
Humor is one of advertising’s most efficient attention signals. A surprising visual, a clever line, or an absurd situation can interrupt routine media…
Creating Brand Ambassadors Through Loyalty Programs
A loyalty program can do far more than encourage repeat purchases. When it is designed around relevance, recognition, and shared values, it gives satisfied…
The pitfalls of over-targeting in digital ads
Digital advertising promised a more useful exchange between brands and audiences. Instead of showing the same message to everyone, marketers could use browsing…
How to pitch your product to journalists and bloggers
A strong product pitch does more than announce that something new exists. It gives a journalist or blogger a clear reason to care, explains why the story…
Marketing Automation Tools That Save Time And Boost Sales
Marketing teams are expected to create relevant experiences, respond quickly to prospects, and demonstrate measurable revenue impact. Manual campaign…
The Power of Nostalgia in Advertising Campaigns
Nostalgia gives advertising a direct route to memory, emotion, and personal identity. A familiar song, visual style, product shape, or phrase can transport…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
