A brand partnership agreement turns a promising commercial idea into a workable relationship. It sets out what each business will contribute, how the campaign…
News
How to Structure a Brand Partnership Agreement That Benefits Both Parties
Programmatic Ad Buying For Small Businesses
Programmatic advertising has changed the way businesses purchase digital media. Instead of negotiating every placement manually, an automated platform uses…
Measuring sponsorship value in niche industry events
Sponsoring a specialised event can look like a straightforward marketing purchase: pay for a package, place a logo on the program, collect a few leads and…
Creating Culturally Resonant Ads for Multinational Audiences
A multinational campaign succeeds when people recognise themselves in the message without feeling that a global brand is performing their culture from the…
How Social Proof Shapes High-Value Buying Decisions
When people consider an expensive product or service, they rarely rely on advertising alone. A luxury vehicle, enterprise software package, private education…
How To Use Predictive Analytics To Forecast Campaign Outcomes
Marketing teams increasingly need to predict what a campaign will deliver before the full budget is spent. Predictive analytics turns historical performance,…
Adapting the Marketing Mix for Omnichannel Retail in Australia
Retail customers now move between websites, mobile apps, marketplaces, social platforms and physical stores with little concern for the boundaries between…
Why Storytelling Remains Central to Effective Brand Communication
Brand communication has always involved more than presenting a product, service or price. People interpret brands through meaning, memory and emotion, then use…
Better Email Experiments For Australian Audiences
Email remains a practical channel for Australian organisations, from retailers and not-for-profits to universities, professional services firms and growing…
How Neuromarketing Reveals Consumer Decision Patterns
Consumer choices often look rational after the fact. A shopper may say they selected a particular coffee because of its price, quality or Australian origin,…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
