A strong case study does more than describe a successful project. It helps a prospective customer recognize a familiar problem, understand the decisions behind…
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How to write compelling case studies that convert
Understanding the Customer Journey in an Omnichannel World
Customers rarely experience a brand through one isolated channel. They may discover a product through search, compare options on social media, visit a physical…
The rise of chatbots in customer service and lead generation
Marketing has entered a period in which the first customer interaction may be handled by software rather than a salesperson, receptionist, or support agent.…
How to Conduct a Marketing Audit for Your Business
A marketing audit gives a business a structured way to examine how well its marketing strategy, channels, messages, and resources are working together. Rather…
Building Customer Loyalty Through Personalized Email Campaigns
Customer loyalty is shaped by repeated experiences, timely communication, and the feeling that a brand understands its audience. Email remains one of the most…
How color shapes marketing and brand perception
Color is one of the fastest signals a brand sends. Before people read a name, examine a product claim, or compare prices, they often register hue, contrast,…
How to use micro-influencers for niche market penetration
Niche markets reward relevance more than reach. A specialist skincare brand, regional food producer, independent software company, or sustainable fashion label…
How voice search is reshaping SEO and content marketing
Voice-enabled search has moved from a novelty on smartphones to a practical habit supported by smart speakers, cars, watches, and connected home devices.…
Turning Customer Content Into Brand Advocacy
A customer’s photo, review, tutorial, or short video can carry more persuasive power than a polished brand advertisement. User-generated content (UGC) shows…
How to Create a Multi-Channel Marketing Strategy That Works
Customers rarely follow a single, predictable path from awareness to purchase. They may discover a brand through search, compare options on social media, read…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
