Influencer marketing has moved beyond the pursuit of maximum follower counts. Brands increasingly assess the quality of attention an influencer can generate:…
News
Why Micro-Influencers Often Drive Higher Engagement Than Celebrities
Trust, proof, and the modern supply chain
Trust has become a measurable part of brand value. Customers, retailers, investors, and business partners increasingly want to know where products come from,…
Building Trust Through Ethical Digital Personalization
Digital advertising has moved from broad audience segments to highly tailored messages shaped by browsing behavior, purchase history, location, device signals,…
How machine learning is transforming customer segmentation strategies
Customer segmentation has long helped marketers organize audiences according to demographics, purchase history, geography, or stated interests. These…
Augmented reality’s role in retail marketing campaigns
Augmented reality (AR) is changing how shoppers encounter products, brands, and physical retail spaces. By placing digital content over the customer’s view of…
How to build a personal brand as a marketing professional
A personal brand gives your marketing expertise a recognizable shape. It helps colleagues, clients, employers, and collaborators understand what you know, how…
Social proof in B2B purchase decisions
B2B buying rarely depends on a single persuasive message. A procurement team may review technical specifications, compare suppliers, assess implementation…
How to Use Quora for Thought Leadership and Traffic
Quora can be a valuable channel for marketers, researchers, consultants, and business professionals who want to demonstrate expertise in public. Its users…
The impact of video length on audience engagement
Video has become one of the most influential formats in contemporary marketing. It can explain a complex product, demonstrate expertise, build emotional…
How to Create a Podcast That Attracts Your Target Audience
A successful podcast begins with relevance. Listeners choose shows that reflect their interests, answer pressing questions, or provide a distinctive…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
