Seasonal marketing works best when timing, customer intent and commercial evidence move together. A campaign built around a public holiday, weather shift or…
News
Using sales data to sharpen seasonal marketing campaigns
How anchoring shapes price perception and bundle choices
A price is rarely judged in isolation. Consumers compare it with the numbers, products and expectations placed around it, using those reference points to…
Ethical Targeting: Building a Responsible Advertising Framework
Targeted advertising has reshaped the way brands reach consumers, using behavioural data, contextual signals, and algorithmic models to deliver messages that…
in-store versus online promotions in Australia
Marketing teams in Australia are reassessing how they allocate spend between physical retail activations and digital campaigns. With consumer behaviour…
Why Collaborative Filtering Still Powers Retail Recommendations
When a shopper in Sydney browses a new running shoe online and instantly sees suggestions for socks, hydration packs and trail shoes, that is rarely…
as a Strategic Asset in B2B Marketing Communications
For decades, B2B communication in Australia has leaned on sober language, polished credentials, and a reverence for jargon that would make even a procurement…
Pinpointing Drop-Offs in Your Sales Funnel With Google Analytics
A Sydney boutique selling handmade leather goods noticed something odd last quarter. Add-to-cart rates were healthy, yet completed orders lagged well behind…
How virtual events generate leads post-pandemic in Australia
The pandemic accelerated a digital pivot across Australian boardrooms faster than any strategy memo could have predicted. Before 2020, in-person conferences at…
Encouraging Donations: A Case Study in Not-for-Profit Marketing
Australia's charity sector is a cornerstone of community welfare, with thousands of organisations operating from capital cities to remote outback towns. In…
The Science of Scarcity in Contemporary Marketing
Scarcity has fascinated marketers and behavioural researchers for decades because it operates on a deeply rooted human instinct. When something appears…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
