Advertising teams often treat creative testing as a quick contest between two images, headlines, or videos. In practice, a well-designed A/B experiment is a…
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The Science Behind A/B Testing for Ad Creatives
Micro-Influencers and the Power of Niche Communities
Micro-influencers have changed how brands approach audiences that are too specific for broad celebrity campaigns. Their value comes from relevance,…
The future of programmatic advertising and its challenges
Programmatic advertising has transformed the way brands purchase digital media. Automated platforms can evaluate impressions in milliseconds, match campaigns…
Crafting A Compelling Value Proposition For Your Product
A strong value proposition gives people a clear reason to choose your product over familiar alternatives. It explains the practical benefit, emotional payoff,…
Why Brand Authenticity Wins Customer Trust
Customers have become skilled at recognizing the difference between a meaningful brand promise and polished marketing language. They compare claims with…
Augmented reality that moves retail campaigns forward
Augmented reality (AR) is changing how shoppers encounter products, brands, and physical stores. By placing digital information, interactive visuals, or…
How Voice Search Is Reshaping SEO And Advertising
Voice-enabled search has changed how people discover information, compare products, and interact with brands. Instead of typing a short phrase into a search…
Marketing across millennial and Gen Z audiences
Millennials and Generation Z are often grouped together because both cohorts are comfortable with digital commerce, social platforms, and personalized brand…
How to optimize your Google Ads for higher conversion rates
Google Ads can generate qualified traffic quickly, but clicks alone do not make a campaign profitable. Strong performance depends on connecting search intent,…
The power of user-generated content in brand promotion
User-generated content has become one of the most persuasive assets in contemporary marketing. Customer reviews, social posts, unboxing videos, community…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
