A competitive audit shows how rival brands attract attention, build trust and convert customers across digital platforms. It replaces assumptions with evidence…
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How to Conduct a Competitive Audit for Digital Marketing Channels
Designing Gamified Loyalty Programs That Retain Customers
Customer loyalty has moved well beyond collecting points at the checkout. A well-designed programme can turn routine purchases into an engaging relationship,…
The Impact of Cross-Device Tracking on Attribution Modelling
A customer may discover a brand on a smartphone during a commute, compare products on a work laptop, and complete a purchase on a tablet at home. When…
Integrating sustainability into mainstream brand campaigns
Sustainability has moved from a specialist concern to a mainstream marketing expectation. Australian consumers now encounter environmental claims in…
Measuring Brand Equity With Quantitative And Qualitative Evidence
Brand equity is the commercial value created by what people know, feel and expect about a brand. It influences whether customers choose a familiar name, accept…
Why free shipping changes the way Australians shop
Free delivery looks like a simple incentive, yet it can reshape how people judge value, urgency and risk. A product priced at $49 with an added delivery charge…
Leveraging Chatbots for Real-Time Customer Service and Sales
Customer expectations now move at the speed of a message notification. A shopper may ask about delivery while comparing products on a mobile phone, seek a…
Effective Pricing Strategies for New Market Entrants in Australia
Entering a new market requires more than setting a low price and waiting for customers to arrive. Pricing influences perceived quality, cash flow, distribution…
Voice search is changing how marketers reach customers
Voice-enabled search has moved from novelty to a practical part of everyday digital behaviour. People use smartphones, smart speakers, cars and wireless…
How Customer Content Makes Brands Feel More Real
A polished campaign can explain what a brand wants to be, but customer-created content shows how that brand is experienced. Reviews, unboxing videos, social…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
