Advertising has always studied attention, emotion, memory, and decision-making. Neuromarketing extends that tradition by using tools such as eye tracking,…
News
The Ethics of Neuromarketing in Modern Advertising
How to Use Facebook Groups for Brand Community Building
Facebook Groups can give a brand something that a public page often struggles to create: a setting where customers exchange advice, share experiences, and…
Creating interactive content that earns meaningful engagement
Creating interactive content that increases engagement requires more than adding movement, quizzes, or clickable buttons to a campaign. The strongest…
Why local SEO matters for brick-and-mortar businesses
For a physical store, restaurant, clinic, showroom, or professional office, visibility in the local search results can directly influence whether a nearby…
How to measure brand awareness with surveys and tools
Brand awareness describes how readily people recognize, remember, and associate a company with a product category. It is a foundational marketing metric…
The Power Of Retargeting On Pinterest And Instagram
Retargeting helps brands reconnect with people who have already shown interest in a product, service, or idea. Instead of addressing a completely unfamiliar…
How to Run a Successful Influencer Giveaway Campaign
An influencer giveaway can generate attention quickly, but reach alone does not guarantee useful marketing results. The strongest campaigns connect a clear…
The importance of aesthetics in product photography for ads
Product photography is often the first direct experience a potential customer has with an advertised item. Before reading a headline, comparing specifications,…
How to design a marketing funnel for SaaS products
Software-as-a-service companies sell an ongoing relationship rather than a single transaction. Prospects may discover a platform through search, compare…
Turning Customer Signals Into Retention Action
Customer churn rarely arrives without warning. A cancelled subscription, an abandoned renewal, or a quiet decline in engagement usually follows a series of…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
