Influencer marketing has moved from a niche promotional tactic to a central part of the digital media economy. Creators now shape product discovery, explain…
News
The rise of influencer marketing and its impact on trust
Why storytelling matters more than ever in digital marketing
Digital marketing has made it easier for brands to reach people, yet attention has become harder to earn. Audiences move quickly between search results, social…
Leveraging big data for targeted advertising campaigns
Advertising has moved from broad audience assumptions toward decisions informed by behavioral signals, transactional records, location patterns, and real-time…
How emotional branding shapes consumer choices
Consumers rarely make decisions through reason alone. Price, performance, convenience, and availability matter, yet feelings often determine which option…
How to build a strong brand identity in a crowded market
A crowded market gives customers plenty of choices and very little time to compare them. Products may be similar, prices can be easily matched, and digital…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
