Multi-touch attribution has become a cornerstone of modern marketing analytics, shifting the focus away from last-click credit toward a fuller account of how…
News
Building a Multi-Touch Attribution Framework for Accurate ROI Analysis
Why micro-moments matter in mobile marketing campaigns
In an attention economy where consumers reach for their phones before their morning coffee, brands compete in milliseconds rather than minutes. The concept of…
The Psychology of Color in Branding and How It Shapes What People Buy
When a shopper glances at a shelf stacked with cleaning products in a Coles aisle in Brisbane, or scrolls past an ad for a Melbourne-based skincare label, the…
Winning high-intent Google Ads auctions in Australia
How to Optimize Google Ads for High-Intent Keywords in Competitive Markets requires more than increasing bids. Advertisers need to identify the searches…
The ethics of AI chatbots in Australian customer service
Chatbots have quietly become the first voice many consumers hear when they contact a company. A quick tap on a bank's app, a question typed into a retailer's…
Crafting a Data-Driven Content Strategy for Niche Audiences
Australia's consumer landscape is anything but uniform. From the coffee-loving inner suburbs of Melbourne to the cattle stations of the Pilbara, the country…
Gamification as a driver of customer engagement in modern markets
Australia's marketing landscape has quietly become one of the most gamified consumer environments in the world, even if shoppers in Brisbane or Perth rarely…
Designing A/B tests that yield statistically sound marketing answers
Marketing teams across Australia and the broader Asia-Pacific region routinely run split tests on everything from subject lines to landing pages, but a…
Exploring Neuromarketing And Consumer Decision-Making
Consumer decisions are shaped by much more than stated preferences. A person may say that price matters most, yet choose a product because its colour, sound,…
Why Influencer Marketing Requires Transparent Disclosure to Build Trust
Influencer partnerships have become a familiar part of digital advertising, from a Melbourne beauty creator reviewing skincare to a Sydney fitness personality…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
