Online casino entertainment is easier to manage when spending decisions are made before the first game begins. A clear gambling budget separates leisure money…
News
How to Set Gambling Budget Limits for Safer Online Play
Designing an Affiliate Program Around Ethical Marketing Principles
Affiliate marketing has become one of the most resilient channels for Australian brands looking to expand reach without inflating customer acquisition costs.…
Cookie-less marketing rises as Australia rewrites its ad playbook
For nearly two decades, Australian brands have relied heavily on third-party cookies to follow Aussies around the web, building profiles of their shopping…
How Augmented Reality Changes Try-Before-You-Buy Shopping
Augmented reality is changing the way online shoppers assess products before spending money. By placing a digital sofa in a living room, showing how sunglasses…
How Customer Feedback Sharpens Product Positioning
Product positioning is the promise that helps customers understand why a product belongs in their lives and why it deserves attention over competing options.…
Why Visual Storytelling Through Short-Form Video Dominates Social Media
Social media has become a fast-moving visual environment where people decide within seconds whether a post deserves attention. Short-form video fits this…
Measuring omnichannel marketing effectiveness in a connected market
Omnichannel marketing promises a coherent customer experience across websites, apps, physical shops, marketplaces, social platforms, email, call centres and…
How to Use Predictive Analytics to Forecast Customer Churn
Customer churn rarely arrives without warning. A subscriber stops opening emails, reduces order frequency, contacts support repeatedly, or begins comparing…
Building a brand identity that resonates with genuine social causes
Modern marketing rarely tolerates superficial gestures for long. Audiences now scan the labels on products and the captions on posts, looking for signs that…
Advertising and the Commuting Professional in Australia
Australia's marketing landscape has shifted noticeably toward audio, with podcasts emerging as one of the few channels that can hold the attention of a…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
