A referral program turns customer satisfaction into a repeatable acquisition channel. Instead of relying solely on advertising, search visibility, or outbound…
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How to Create a Customer Referral Program That Scales
The Psychology Behind Limited-Time Offers
Limited-time offers occupy a powerful space between marketing communication and consumer psychology. A discount that expires tonight, a product available for a…
How influencer marketing is reshaping B2B industries
Influencer marketing has moved beyond consumer fashion, beauty, and lifestyle campaigns. In business-to-business markets, trusted experts, analysts,…
How to use Twitter chats to build thought leadership
Thought leadership on Twitter is built through visible expertise, consistent participation, and generous engagement. A well-run chat gives professionals a…
Why Brand Mascots Still Matter In The Digital Age
Brand mascots have survived the shift from print advertising and television to mobile feeds, livestreams, virtual communities, and social commerce. Their…
How to create a marketing funnel that actually converts
A marketing funnel is more than a sequence of advertisements leading to a checkout page. It is a structured customer journey that moves people from first…
How GDPR reshaped email marketing practices
The General Data Protection Regulation changed email marketing from a largely campaign-centered activity into a permission-centered discipline. Since it took…
How to Optimize Your Google Business Profile for Local SEO
A well-maintained Google Business Profile helps nearby customers discover a company when they search for products, services, or places in their area. It can…
How nostalgia turns shared memories into marketing value
Nostalgia gives marketing campaigns a way to connect products with feelings that already have meaning. A familiar song, packaging style, television reference,…
How to plan a successful product launch event
A product launch event should do more than announce that something new exists. It should give the right audience a clear reason to care, create confidence in…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
