The marketing landscape is undergoing a fundamental shift as automated buying platforms transform how companies purchase digital ad space. Programmatic…
News
Programmatic advertising reshapes Australian small business strategies
Harnessing customer voices for genuine brand narratives
Australian audiences have always had a sharp eye for the synthetic. From the larrikin banter of a Brisbane backyard barbecue to the polished gloss of a Sydney…
How voice search is reshaping local SEO for Australian businesses
Voice search has quietly moved from novelty to everyday habit. Australians in Sydney ask their phones for the nearest ramen spot while walking through Surry…
Measuring the Impact of Employee Advocacy on Brand Reach
When marketing teams in Australia debate where to allocate the next dollar, the conversation usually centres on paid media, influencer partnerships, or content…
The role of memory and recognition in effective logo design
When a consumer glances at a mark on a coffee cup, a shopfront in Chapel Street, or the side of a ute in Carlton, the brain performs a series of operations in…
How to Run a Content Gap Analysis With SEO Tools
Marketing teams in Australia are no longer just competing with the shop across the street. A florist in Byron Bay is up against national chains, and a…
Why Pop-Up Stores Still Pack a Punch in Brand Activation
Walk down Chapel Street in Melbourne on a Saturday arvo and you will see something curious. Between the established boutiques and the long-standing cafés, a…
Building multichannel attribution with offline data integration
Marketing leaders in Sydney, Melbourne and Brisbane are confronting a measurement problem that pure digital analytics cannot solve. A growing share of customer…
The Influence of Online Community Forums on Brand Reputation
Once relegated to niche corners of the early web, online community forums have matured into some of the most consequential spaces for shaping how Australians…
Press Releases That Earn Media Coverage for Product Launches Down Under
Australia's media landscape is famously concentrated. A handful of newsrooms in Sydney and Melbourne set the national agenda, while specialist outlets in…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
