Customer lifetime value (CLV) estimates the total profit or revenue a business can expect from a customer throughout the relationship. It gives marketers a…
News
How To Calculate Customer Lifetime Value For Smarter Marketing
Building a Community Around a Brand Before Launching a Product
A product launch used to centre on a polished campaign, a media schedule and a clear sales offer. Today, many of the strongest launches begin much earlier,…
The Impact of Ad Blockers on Display Advertising Strategies
Display advertising has long relied on visibility: a banner appears, a prospect notices it, and the brand earns an opportunity to influence a decision. Ad…
Find Friction Before Customers Walk Away
How to Use Customer Journey Mapping to Identify Pain Points gives marketing teams a practical way to see an experience from the customer’s point of view.…
Optimising Landing Pages With Psychological Triggers
A landing page has a narrow job: move a visitor towards one clear action. That action might be booking a consultation, starting a free trial, requesting a…
Authenticity Beats Polish in Influencer Partnerships
Influencer marketing has matured beyond glossy photographs, carefully scripted captions and perfectly staged product placements. Audiences now pay close…
How Experiential Marketing Builds Emotional Connections
Experiential marketing gives people a reason to feel, participate and remember. Rather than presenting a product as a message delivered from brand to customer,…
How to Craft a Value-Oriented Pricing Page for SaaS Products
A SaaS pricing page is more than a list of packages and monthly figures. It is a decision-making tool that helps a potential customer understand what they will…
Shoppable Posts And Impulse Buying In Australia
Social platforms have evolved from places where people discover products into storefronts where browsing, evaluation and checkout can happen within minutes. A…
Reading Brand Health Through Public Sentiment
A brand can appear healthy in sales reports while public conversation tells a different story. During a product failure, data breach, leadership controversy or…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
