Every brand speaks, whether it has thought about how or not. The language a company uses across social posts, packaging, customer service replies and product…
News
How to Build a Brand Voice That Resonates with Niche Audiences
The Impact of User Experience Design on Email Open and Click Rates
Email remains one of the most measurable channels for Australian organisations, from independent retailers in Brisbane to financial services teams in Sydney.…
Turning location signals into timely local marketing
Geo-fencing gives marketers a way to connect digital messages with physical places. A brand can define a virtual boundary around a shopping centre, stadium,…
Why loyalty programs must move beyond points and rewards
Points have long been the familiar currency of customer loyalty. Shoppers scan an app, collect a balance and wait for a discount, flight upgrade or voucher.…
Emotional Intelligence And The Future Of Customer Service Marketing
Customer service has become a central marketing experience rather than a function that begins after a purchase. Every conversation with a support agent, reply…
How to Build a Social Media Crisis Communication Plan
A social media attack can turn a minor complaint into a reputational crisis within hours. A misleading post, coordinated review bombing, leaked customer…
Where Content Marketing Meets Public Relations
Exploring the Intersection of Content Marketing and Public Relations reveals how organisations can combine useful information with credible…
The ethics of retargeting ads that follow users across devices
A shopper browses a pair of running shoes on a mobile phone, compares prices on a work laptop, and later sees the same product promoted on a connected…
How to use LinkedIn Sales Navigator for B2B lead generation
LinkedIn Sales Navigator can turn a broad B2B prospecting effort into a structured process for finding, assessing and approaching relevant decision-makers. Its…
Measuring Brand Awareness Beyond Impressions
A campaign can collect millions of impressions and still leave little behind in memory. Visibility is only the first signal: it shows that an advertisement was…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
