Retargeting reconnects a brand with people who have already shown interest. A visitor may browse a product page, add an item to a basket, read several…
News
The art of retargeting: best practices and pitfalls
Using social listening to inform marketing decisions
Marketing decisions are increasingly shaped by conversations that happen outside formal research settings. Customers describe product experiences in public…
Mobile-First Design For Modern Marketing Campaigns
Mobile devices have become the primary place where people discover brands, compare offers, read reviews, watch short-form video, and complete purchases. A…
How to write ad copy that converts
Effective advertising copy does more than describe a product. It gives a specific audience a compelling reason to act, then removes enough uncertainty for that…
Designing Unboxing Moments That Build Brand Advocacy
A product’s arrival is often the first physical interaction a customer has with a brand. The parcel, packaging materials, printed message, and reveal sequence…
The decline of traditional TV advertising and its lessons
Television once occupied the center of the advertising system. A commercial placed during a popular program could reach millions of viewers at the same time,…
Content personalization tools and their effectiveness
Content personalization has moved from a specialist capability to a central part of digital marketing. Websites, email platforms, social networks, customer…
How to Use FOMO in Marketing Without Being Manipulative
Fear of missing out, commonly called FOMO, is a powerful influence on consumer behavior. It can encourage people to attend an event, try a limited product,…
The Role of Chatbots in Improving Customer Experience
Chatbots have moved from novelty tools to practical customer service systems. By combining natural language processing, automation, and access to business…
Building A Global Marketing Strategy For Small Businesses
Small businesses can reach customers across borders without matching the budgets of multinational companies. Digital channels, specialized marketplaces, remote…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
