Subscription businesses have changed the way brands think about customer relationships. Instead of relying on occasional purchases, companies create an ongoing…
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Building Customer Loyalty Through Subscription-Based Models
Video Marketing Trends That Drive Engagement In 2019
Video marketing became a central part of digital communication in 2019. Better mobile connectivity, accessible production tools, and the growth of social…
Ethical data collection in targeted advertising
Targeted advertising depends on information: browsing behavior, purchase history, location signals, demographic attributes, device identifiers, and the…
Understanding omnichannel marketing in modern retail
Retail customers rarely think in terms of departments, platforms, or internal systems. They move from a search engine to a mobile app, from a social media post…
Content Marketing Tactics That Generate Stronger B2B Leads
B2B buyers rarely exchange their contact details after seeing a single promotional message. They usually move through a longer research process, comparing…
How color shapes advertising and brand perception
Color is one of the fastest signals in any advertisement, package, website, or social media post. Before an audience reads a headline or studies a product…
How to create a viral social media campaign
A viral social media campaign is built around an idea people want to pass along. Reach may begin with a brand’s own channels, paid promotion, creators, or…
Sustainability as a competitive advantage in modern marketing
Sustainability has moved from a specialist concern to a central issue in modern marketing. Customers increasingly examine how products are made, packaged,…
Personalization Strategies For E-Commerce Success
E-commerce shoppers expect digital experiences to reflect their interests, circumstances, and previous interactions. A generic storefront can still provide…
Making marketing investment measurable across every channel
Integrated marketing communications brings advertising, public relations, content, social media, email, events, sales promotion, and direct outreach into a…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
