Digital marketing depends on information. Browsing behavior, purchase history, location signals, device identifiers, and stated preferences help organizations…
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Building trust through ethical digital marketing data practices
Measuring the effectiveness of programmatic advertising
Programmatic advertising has changed how brands purchase digital media. Automated auctions, audience data, real-time bidding, and machine-learning models allow…
Why brand authenticity mattered more than ever in 2019
In 2019, consumers had access to more information, more choices, and more ways to publicly evaluate a company. A brand’s message was no longer shaped only by…
How to Implement Gamification in Your Marketing Campaigns
Gamification turns ordinary marketing interactions into purposeful experiences that encourage participation. By borrowing mechanics from games—such as points,…
The Role Of Neuromarketing In Understanding Consumer Emotions
Marketing decisions have long relied on what consumers say in surveys, interviews, and focus groups. These methods remain useful, yet stated opinions do not…
How Peer Recommendations Shape Luxury Brand Purchases
Luxury purchases are often described as personal expressions of taste, status, and identity. Yet even highly individual decisions are influenced by social…
How to Implement a Customer Feedback Loop for Ad Optimization
Effective advertising is built on a cycle of observation, interpretation, testing, and refinement. A customer feedback loop for ad optimization connects what…
Using data visualization to present marketing results
Marketing teams collect an extraordinary range of evidence: campaign impressions, conversion rates, customer journeys, brand sentiment, purchase frequency, and…
The role of podcast sponsorships in reaching commuters
Morning and evening travel create a distinctive advertising environment. Commuters may be surrounded by billboards, radio spots, mobile notifications, and…
How to Write Case Studies That Sell Your Services
A strong case study does more than describe a successful project. It shows prospective clients what changed, why the change mattered, and how your expertise…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
