Retargeting becomes much more effective when it reflects what people actually did on a website rather than treating every visitor as the same prospect.…
News
How to use Facebook Pixel for advanced retargeting
Understanding the buyer’s journey for better ad targeting
Effective advertising begins with a clear view of how people move from initial awareness to purchase and, eventually, repeat advocacy. A buyer rarely sees one…
How Corporate Responsibility Shapes Brand Perception
Corporate social responsibility has become a significant influence on how people interpret, evaluate, and remember a brand. Consumers increasingly examine the…
Visual branding consistency across digital platforms
A brand is experienced through a series of digital moments: a search result, a social profile, a mobile application, an email, a landing page, or an online…
How to Develop a Killer Email Marketing Sequence
A strong email sequence is a planned conversation, not a pile of promotional messages. Each email should arrive with a clear purpose, respond to the…
How scarcity and urgency shape consumer decisions
The effect of scarcity and urgency on consumer behavior is a central concern in contemporary marketing. Messages such as “limited stock,” “ends tonight,” and…
Why Customer Reviews Are Your Most Powerful Marketing Asset
Customer reviews have become one of the most visible forms of marketing evidence. They appear beside product listings, service pages, local search results,…
Building a Brand Community Online That Creates Lasting Value
A brand community online is more than a collection of followers, subscribers, or customers gathered around a company profile. It is a network of people who…
Building a Smarter Podcast Advertising Strategy
The growth of podcast advertising has changed how brands reach audiences that are increasingly selective about traditional media. Podcasts combine the intimacy…
How Sustainability Claims Shape Consumer Purchase Decisions
Sustainability has moved from a specialist concern to a visible influence on everyday shopping. Labels such as “recycled,” “organic,” “carbon-neutral,” and…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
