Social media users are surrounded by choices, updates, launches, and limited-time opportunities. In that crowded environment, a campaign must give people a…
News
How to leverage FOMO in social media campaigns
The Ethics of Personalization in Marketing
Personalized marketing has become a defining feature of digital commerce. Brands use browsing behavior, purchase history, location, demographic information,…
How to create a customer retention strategy with email automation
Customer retention depends on the quality of every interaction after the first purchase. A well-designed email program can help a company welcome new buyers,…
How emotional branding shapes luxury marketing
Luxury marketing is built on meaning as much as material value. A watch, fragrance, vehicle, or couture garment may offer exceptional craftsmanship, yet its…
How to Use Google Trends for Keyword and Content Ideas
Search behavior changes constantly. People discover new products, compare alternatives, and phrase familiar problems in different ways as events, seasons, and…
How social algorithms shape organic reach
Organic reach once depended largely on the size of a brand’s follower base. A post published by a company could appear in many followers’ feeds shortly after…
How to create a brand style guide for consistency
A recognizable brand is built through repeated, coordinated experiences. The same promise should be visible in a website headline, a conference presentation,…
The Benefits of Interactive Content for Modern Marketing
Marketing audiences are surrounded by articles, advertisements, videos, and social posts competing for a few seconds of attention. Static content can still…
How to Use LinkedIn Groups for Networking and Lead Generation
LinkedIn Groups can be valuable spaces for professional networking, market research, and relationship-based business development. They bring together people…
The psychology of color in call-to-action buttons
Color is one of the fastest signals a visitor processes on a digital page. Before reading supporting copy, users often notice the visual element that promises…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
