Startups need visibility, trust, and qualified demand, but they rarely have the budget to compete with established brands across every channel. A focused…
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How to develop a content marketing strategy for startups
How customer reviews shape local search visibility
Customer feedback has become a visible part of the local search experience. When people look for a restaurant, clinic, hotel, retailer, or professional…
How to use retargeting ads across different platforms
Retargeting helps brands reconnect with people who have already shown interest in a product, service, or piece of content. Instead of addressing a completely…
How Ad Fatigue Weakens Campaign Performance
Advertising works by earning attention, but attention has a limited shelf life. When people see the same creative too often, an initially persuasive message…
How to Create a Compelling Value Proposition for Your Brand
A strong brand value proposition gives people a clear reason to choose one company over another. It explains the benefit a customer can expect, the problem the…
Why cultural sensitivity matters in global marketing
Global marketing connects brands with audiences who may differ in language, history, religion, social expectations, purchasing habits, and ideas about trust. A…
Using Pinterest for visual search and product discovery
Pinterest sits between a search engine, a visual catalog, and a personal planning tool. People use it to find outfit ideas, recipes, room designs, gifts,…
How direct-to-consumer brands are reshaping marketing
Direct-to-consumer (DTC) brands have changed how products reach customers, how companies gather market intelligence, and how marketing teams measure…
How to optimize your website for featured snippets
Featured snippets are selected search results that appear above many traditional organic listings. They may take the form of a short paragraph, numbered…
The benefits of using testimonials in video ads
Video advertising gives brands a short window to earn attention, establish credibility, and move viewers toward a decision. Product demonstrations can explain…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
