Sustainable marketing has moved from a specialist concern to a central business priority. Environmental pressures, resource scarcity, climate awareness, and…
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How sustainable marketing is reshaping consumer choice
The Psychology of Transactional Emails for Upselling
A transactional email is sent because something has already happened: an order was placed, a payment was processed, a shipment moved, or an account changed.…
How to optimize your sales funnel with marketing automation
A well-designed sales funnel turns scattered marketing activity into a sequence of useful customer experiences. Marketing automation helps make that sequence…
How co-branding partnerships help smaller brands grow
Smaller brands often have strong products, loyal customers, and a distinctive point of view, yet they may lack the reach, budget, or recognition enjoyed by…
How to use online communities for market research
Online communities have become valuable spaces for understanding what people think, feel, and do between formal research sessions. A well-managed community can…
The role of packaging design in marketing and branding
Packaging is often the first physical encounter a customer has with a product. Before a label is read or an advertisement is remembered, shape, color,…
How to create a successful affiliate marketing program
Affiliate marketing can give a business a scalable way to attract customers through publishers, creators, comparison websites, communities, and trusted…
The Impact of Subscription Models on Consumer Behavior
Subscription commerce has moved far beyond magazines and television services. Consumers now subscribe to meal kits, software, fitness programs, beauty…
How to Use Instagram Reels for Brand Storytelling
Instagram Reels has become a powerful format for brands that want to communicate through movement, sound, personality, and short-form narrative. Unlike a…
The Power of User Experience Design in Conversion Optimization
Conversion optimization is often framed as a numbers exercise: improve a call to action, shorten a form, test a headline, and monitor the results. Those…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
