A product often earns its first chance through appearance. Before a shopper reads the ingredients, compares prices or checks a review, the pack has already…
News
How Package Design Shapes Shelf Appeal And Sales
Building a referral program across Australian marketing channels
Referral marketing gives satisfied customers a clear reason to recommend a business to friends, colleagues and family. When the programme is connected across…
The Challenges Of Marketing To Generation Z Vs. Millennials
Marketing across generations has become less about assigning people to neat age brackets and more about understanding how formative experiences shape…
Using Natural Language Processing to Analyse Customer Reviews at Scale
Customer reviews contain a detailed record of how people experience a product, service, delivery process or brand promise. They reveal recurring frustrations,…
How Responsible Business Builds Lasting Customer Loyalty
Corporate social responsibility has moved from a polished statement on a company website to a meaningful factor in customer choice. People increasingly examine…
How to withdraw casino winnings with Postepay smoothly
Online casino withdrawals should be simple, transparent, and easy to track. For Italian players, Postepay remains a familiar payment option because it is…
Understanding Online Casino Wins Before Choosing LikesBet
Players searching for “hoe vaak win je online casino” are usually looking for a straightforward answer: how often can an online casino player expect to win?…
Cashback Roulette And The Marketing Of Casino Rewards
Digital gambling brands increasingly use reward mechanics to make familiar casino products feel more interactive. Cashback offers, prize wheels, loyalty…
Exploring the Dark Side of Viral Marketing and Potential Backlash
Viral marketing can give a brand extraordinary reach in a short time. A clever video, sharp meme or emotionally charged campaign may travel from Sydney to…
The Effectiveness of Personalized Video Messages in Email Campaigns
Email remains a dependable channel for Australian organisations, from independent retailers in Melbourne to professional services firms in Brisbane. Yet…
Publication opportunities
All accepted manuscripts will be included in the Conference proceedings. Moreover, authors of selected, high quality, Conference papers will have the opportunity to submit and publish their papers (in an extended and modified version) in special issues of prestigious journals according to the calls for papers. Special issues are expected and will be announced in due course. So far, special issues have been agreed with the following journals:
Simultaneously, the following journals kindly offer space for a few selected papers submitted to the 7th ICCMI 2019 provided that they meet the standards of the journals.
ICCMI 2019 is supported by
